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Crowdfunding: GREENFOOT Survey

19
Apr

By: ian

Comments: 0

By: Benjamin Kirchler, Energieinstitut an der Johannes Kepler Universität Linz.

When it comes to carbon emissions, some polluters such as the car industry or agriculture get all the spotlight, for better or worse, while others, such as professional sports, fly beneath the radar. Considering that sports buildings account for around 10% of the total energy demand in some countries, it is definitely worth talking about reducing the carbon footprint of these structures. One of the main reasons for the high energy consumption is that many buildings are energy inefficient. However, while energy efficiency renovations would be beneficial from both an economic and ecological point of view, the necessary financial means are often lacking.

The GREENFOOT project aims at supporting and fostering the transition to a low-carbon energy system by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context of professional football. GREENFOOT develops community-based crowdfunding schemes for renovating stadiums, practice facilities, and related buildings with energy efficiency (EE) and renewable energy (RES) measures. Crowdfunding is part of the worldwide progress towards a global and digital society and plays an increasingly important role in the energy transition. In addition, it engages citizens to be actively involved in the energy transition.

To understand the potential of crowdfunding for football organizations to leverage their large fan base to fund building renovations, GREENFOOT conducted an extensive primary data collection among ~3,500 citizens in Azerbaijan, France, Ireland and Sweden. The representative survey collected detailed information about respondents’ environmental- and energy-related values and behaviours, interest in football and crowdfunding literacy as well as their interest in participating in different crowdfunding campaigns. 

Overall, 43% indicated being interested in professional football and 37% are most likely to follow their national team. The increasing perception and recognition of anthropogenic climate change is also evident in the survey. Around 51% indicate to be either very or extremely concerned about climate change. Environmental conscious citizens are also more likely to engage and contribute to sustainable crowdfunding.

One of the potential barriers to crowdfunding is unfamiliarity with the concept and an associated lack of trust. Trust is built through knowledge and experience, but the average population has accumulated relatively little experience and less than 12% have actively participated in crowdfunding.

Our survey shows that the decision to participate in crowdfunding is – among other factors – driven by altruistic motives and many people would join crowdfunding campaigns to help the environment and support their local community. Nonetheless, financial incentives are also relevant. Moreover, the results show that environmental conscious citizens and crowdfunding literacy are associated with a higher interest in sustainable crowdfunding. One possibility to exploit the potential is framing. If the emphasis of the crowdfunding measure lies on strongly reducing carbon emissions, participation increases.

Through their emotional attachment to their favourite club or team, fans represent the main target group in GREENFOOT, even though the main objective of the crowdfunding campaigns is not to improve the performance of the football club but to reduce the carbon footprint of the building. As a reward for participating in such a campaign, most people indicated that they would like to receive free electricity for one year and a fixed reduction in their energy bill. This is a relevant result for projects that focus on installing renewable energy that will generate a surplus of energy than what can be consumed within the respective organisation.

To showcase crowdfunding in EE renovations, GREENFOOT will conduct a number of pilot demonstrations in sports buildings in France, Ireland, Azerbaijan, and Sweden. These EE upgrades will be financed through crowdfunding. For more information on the GREENFOOT project and to stay up to date on the upcoming activities, please subscribe to our newsletter below. 

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EURACTIV, with the support of GreenFoot, released this special report in order to cover the topic in its entirety and help you understand better the European #energy decarbonisation.

👉 Read the full report via the link in bio. 

✍️ By Kira Taylor & Valentina Romano.
    Considering that sports buildings account for arou Considering that sports buildings account for around 10% of the total energy demand in some countries, it is definitely worth talking about reducing the carbon footprint of these structures, writes Benjamin Kirchler, research associate at the Enerfieinstitut der Johannes Kepler Universität Linz, the coordinating partner of the GREENFOOT project.

To understand the potential of crowdfunding for #football organizations to leverage their large fan base to fund building renovations, GREENFOOT conducted an extensive primary data collection among ~3,500 citizens in #Azerbaijan, #France, #Ireland and #Sweden.

Overall, 43% indicated being interested in professional football and 37% are most likely to follow their national team. The increasing perception and recognition of anthropogenic climate change is also evident in the survey. Around 51% indicate to be either very or extremely concerned about #climate change. Environmental conscious citizens are also more likely to engage and contribute to sustainable crowdfunding.

One of the potential barriers to #crowdfunding is unfamiliarity with the concept and an associated lack of trust. Trust is built through knowledge and experience, but the average population has accumulated relatively little experience and less than 12% have actively participated in crowdfunding.

Learn more via the link in bio.
    The @fcgroningen professional football organizatio The @fcgroningen professional football organization successfully used crowdfunding to put solar panels on the roof of their Euroborg stadium. The GREENFOOT team spoke with Andre Snakenborg, the infrastructure manager at FC Groningen, about their experience with crowdfunding energy investments.

Read the full interview here:
Link in bio

#euroborg #euroborgstadium #Groningen #football #crowdfunding #solarpanels #solarpanel
    In recent years, we have seen several stadiums imp In recent years, we have seen several stadiums implement specific guidelines to make their stadiums more and more sustainable. 

The Groupama Arena promotes sustainability in the district of Budapest following four directives in their green pathway. According to their strategy, they work according to these four pillars: 

PIONEER: We are committed to building Hungary’s first carbon-neutral stadium in the name of renewal. With this we want to set an example and inspire.

LOCAL INTEGRATION : On the road to complete carbon neutrality, we implement not only large-scale but also small-scale projects that are very important for the protection of the environment, giving our suppliers and partners the opportunity to actively participate and create value.

INNOVATIVE: We try to apply the latest technological solutions to all elements of the Green Arena program, we are constantly increasing our knowledge and following the relevant trends.

VALUE CREATOR: We strive to create value together with our suppliers and partners and share it with others. Not only do we want to set an example, but we also want to encourage individuals and communities alike. In order to strengthen the guidelines, we have launched our Green Aréna program, which aims to be the greenest club in the OTP Bank League.“

Besides this, they created the “Zöld Aréna Programját”, Green Arena Programme which is an engagement in the sustainability operation of the stadium. Within this programme, the stadium has day-to-day operation in order to reduce the ecological footprint of his facility. 

By @efdnfoundation 

Read the entire article here: https://eurac.tv/9Vc2
Link in bio
    For the achievement of the European Green Deal abo For the achievement of the European Green Deal about € 260 billion of additional investments per year are required. Hence, the mobilization of investments from private and public sources in the field of renewable energy generation and energy efficiency are essential to reach the targets of the energy transition. This report investigates grassroots fundraising for projects related to energy and sports through a review of the academic literature, previously collected research data, and case studies. 

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    This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 893858. The sole responsibility for the content of this website lies with the GREENFOOT project. It does not necessarily represent the opinion of the European Union.

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