What is the GREENFOOT project?
The success of the European Energy Union and the transition to a more efficient, low-carbon energy system can only be accomplished with active participation from a substantial portion of Europeans and financing for the many necessary improvement projects. The central goal of GREENFOOT is to support and foster this process by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context that is European professional sports, starting with the most popular sport: professional football.
GREENFOOT will develop and implement a community-based financing scheme for renovating stadiums, practice facilities, and related buildings (e.g. team headquarters, fitness centres) with energy efficiency (EE) and renewable energy (RES) measures. The GREENFOOT concept is to finance sport building EE renovations and RES installations with crowdfunding schemes that propel Europeans to become active participants in the energy transition through their love of sports and their favorite teams
GREENFOOT markets creative investment packages and associated financial contracts that entice sports fans and community members to invest in the energy transition, and allows for easy replication of the GREENFOOT concept through contract / marketing templates.
The GREENFOOT concept is applicable to sports-related buildings of all types and beyond, and will be demonstrated on three participating football buildings during the project runtime from major international football organisations (French Federation, Ireland Assoc. and Azerbaijan Assoc.). Massive signal boosting and post-project replication of EE and crowdfunding in sports buildings will be realized by the lighthouse pilot projects and a coordinated communication, dissemination and exploitation effort featuring links to UEFA, the EURO 2021 competition and the world champions of international football as an leading example.